The Marketing Campaign Management System (MCMS) is designed to streamline and optimize the planning, execution, and analysis of marketing campaigns. The user interface (UI) is designed to be intuitive, user-friendly, and efficient, catering to the needs of marketing professionals.
Color Scheme:
Predominantly orange and white to reflect the brand's identity and create a vibrant and engaging UI.
Icons and Buttons:
Intuitive icons and buttons for easy navigation and interaction.
CONCLUTION
The Marketing Campaign Management System (MCMS) offers a comprehensive solution for efficiently managing marketing campaigns. Its user-friendly interface and robust features empower marketing teams to plan, execute, and analyze campaigns effectively, resulting in improved outcomes and business growth.
Users reported that Plus Pay significantly improved their ability to manage campaigns efficiently. We saw 35% increase in user efficiency and a 25% improvement in campaign setup speed., contributing to higher overall user satisfaction.
DESIGN POINTS
The design process involved several stages, starting with user research to understand pain points. I developed wireframes and high-fidelity prototypes in Figma, followed by multiple rounds of user testing and iteration to ensure a seamless experience.
Layout:
Clean and organized layout with clear separation of different sections and functionalities. The intuitive design minimizes confusion and streamlines workflows, making it easier for users to plan, execute, and analyze marketing campaigns effectively.
KEY FEATURES
Campaign Management
Form for creating and editing campaign details with fields for start date, end date, description, and notes.
List view of all campaigns with options to filter, search, and sort by various parameters.
Customer Group Review
Interface for reviewing and approving customer group lists associated with campaigns.
Display of customer group details, review results, and comments from different departments.
Businesses managing multiple marketing campaigns often struggle with tracking performance and handling large datasets efficiently. MCMS addresses these challenges by offering an intuitive platform for streamlined campaign management. As the lead designer, I handled the end-to-end UX/UI design process, from research and wireframing to prototyping and user testing, while collaborating with a team of developers to ensure seamless implementation.